Chun-Yi Chou
Department of Business Administration National Taiwan University
Luo Lu
Department of Business Administration National Taiwan University
In this study, data from the 2010 Taiwan Social Change Survey was used to examine the impact of political and economic transition in Taiwan on two cohorts pertaining to their self-views as well as expected benefits of expatriating to Mainland China. A total of 615 full time workers born before 1970 and 623 born after 1970 were included in the analysis. Our results showed that (1) the older cohort (those born before 1970) tended to have stronger social orientation than the younger cohort (those born after 1970); (2) the younger, on the other hand, cohort tended to have stronger individual orientation than the older cohort; (3) the younger cohort expected greater benefits of expatriating to Mainland China than their older counterparts; and (4) among the younger cohort, there was a positive relationship between individual orientation and expected benefits of expatriating to mainland China, whereas the same association was non-significant among the older cohort.
keywords: social orientation, individual orientation, expected benefits of expatriating to Mainland China.