Kwang-Kuo Hwang
Department of Psychology National Taiwan University
This paper was aimed to study the influence of Chinese cultural tradition on the corporate culture of family business and its tentative relationship with productivity. Such Chinese characteristics as familism， authoritarianism ， and personalism ， long-term orientation ， hard-working， etc.， were discussed within the author’s framework for analyzing Confucianism. Their relationship with corporate culture of family business were also examined. It is argued that the crucial factors for promoting productivity in an organization are: （1） constructing a reward or incentive system in accordance with equity rule to align personal interests with organizational interests， so as to（2） elicit individual’s motivations to work or to pursue achievement， by （3） adopting new methods or new techniques of production and utilizing them in a flexible way to solve problems and satisfy needs.
Keywords: corporate culture， Confucianism， productivity family business， ethos of flexibility